Conducting Surveys

One of the most common and best methods for gaining useful information on a downtown is to conduct a survey. Surveys can bring in very useful information on attitudes, and help in establishing effective policies. They typically provide original information which is not available from any other source.

However, there are problems inherent in developing and administering surveys. If the problem to be studied through the survey is not well defined beforehand, the survey may yield useless or trivial results. Surveys can also be expensive to administer, both in terms of time and money. Surveys also yield perceptual information, which may be more difficult to interpret than factual data.

Surveys can be administered to merchants, residents, and/or local officials to gain important perspectives useful in developing revitalization strategies and programs.

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Profile of Residents	Developing a Survey